The new Matviyiv & Partners (M&P) branding is a synergy of semantic and visual communication with the world. The team of Matviyiv & Partners not only introduced the updated identity but also actualizated the brand development vector.

The new M&P branding is filled with content of Matviyiv & Partners’s stories about Matters and Values ​​in a plurality of formats. The history of transformation  M&P began with an awareness of what is definitely not a legal brand for our customers.

The legal brand is not featureless supermarket of services. The client does not “add” the lawyer to the online basket to subsequently “arrange” and “pay by card”. The legal brand is about trust and specialization .

The legal brand is not a collection of statuettes, awards and ratings. Instead of information about your ratings, customers collect information about your work. The extent to which trained lawyers come to court, and whether any legal position is ready to defend, is more important than the recognition of a professional magazine. The legal brand is about performance and equity .

The legal brand is not just about money. They appreciate not how much money you have invested but how much of your time you have invested in people’s welfare. We are convinced that everyone is part of the community, professional or civic. The legal brand is about leadership and initiative.

Why does Matviyiv & Partners look different?

The vectors of the country’s economy have changed, and, more importantly, the business opportunities of individual regions have become more powerful. Western Ukraine has emerged as a leader in the comfort of business conditions. Lviv region is the second in Ukraine on the indicator of investment efficiency. The region’s economy has changed, it reacted instantly to the business quantitatively and qualitatively.

“New, export-oriented, progressive businesses with foreign and local investment dominate in the client’s portfolio of firms. So it’s time for M & P to tell our customers that we share their values ​​- trust, specialization, performance, initiative and leadership, “commented Serhiy Matviyiv, Managing Partner of M & P.

We are specialized in geography, industries and products.

M&P specializes in solving business disputes in the Western region of Ukraine. For more than 16 years, we represent the interests of large, small and medium-sized enterprises in the Western Ukrainian region, which brings together 4 of the top 5 regions with the most favorable business climate in Ukraine. M&P is among the best law firms in the Western region and serves as a point of entrance to the Western market for foreign investors.

We focus on the industries that form the economic stability of the region: the service sector, industry, agriculture, trade.

We are effective in developing the legal market of the region.

The M&P team is motivated to form a civilized and self-sufficient legal market in the Western region of Ukraine, both at the level of the principles of doing legal business, and at the level of preparation of lawyers with the required competencies. Heading the Lviv branch of the most powerful professional organization – the Ukrainian Bar Association, M&P partners are distributing modern practices in the field of legal business in the region. By supporting the formation of modern curricula for the UCU Law School, M&P invests in the training of high-quality lawyers.

We are useful for the community of the region.

Representing business interests in the region, the M&P team is committed to balance the interests of business and citizens. We also join in protecting the interests of citizens during the election process. The M&P team is part of the community for which welfare we take care.

“We expect that the brand positioning and updated visual identity will emphasize the relevance and usefulness of the M&P brand for customers, the legal market and community of the region. Our capabilities have become more powerful, and approaches to legal business are more modern. The updated brand aims to talk about it with style, creative and functional” – commented Roksolana Kostur, partner of M&P.

 

The original article is available on the website of the “Yurydychna Gazeta”: http://yur-gazeta.com/golovna/matviyiv–partners-prezentue-pozicionuvannya-brenda-i-onovleniy-firmoviy-stil.html